Many conscientious consumers forego meat eating because livestock production has a reputation for being terrible for the environment. And it’s true—industrial agriculture is one of the world largest contributors of greenhouse gases. This article, and others like it, point to research that shows, “the three biggest meat companies…are estimated to have emitted more greenhouse gases last year than all of France and nearly as much as some of the biggest oil companies.” But the impact of small-scale, regenerative farms is much, much different. Instead of polluting the earth, they are cleaning it. Instead of depleting resources, they are feeding both land and their communities in healthy.
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99% of chicken meat sold in the United States has been “cleaned” in a chlorine bath before it gets to your plate. At Grass Roots — we never process your meat this way. There are many, many reasons we use dramatically higher standards in bringing our pasture-raised meats from our farm to your table.Â
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Our farm is located in a very rural part of Arkansas, so homeschooling has made the most sense while the kids are young. When the doctor’s office is over an hour away, you handle all the run-of-the-mill childhood injuries yourself and learn to keep calm if something more serious comes up (which it does).
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Educating consumers is one of many things that makes our brand different. We want you to know as much as possible about where your food comes from - everything from how it was raised to how it nourishes your body. So we practice radical transparency by using scientific studies to prove the nutritional value of our products, and testing our soil to demonstrate how we help reverse climate change - just to name a few.Â
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I have a friend who works for the local water company. He’s a lawyer tasked with protecting the watershed, keeping development away from the primary reservoir and industry from threatening the water upstream. It is a lot of work and work that is often ignored by those of us who daily fill our glasses with clean drinking water. “People just assume clean water will always be there,” he told me. “They don’t understand how hard it is to keep a clean drinking supply intact.”
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